Heard of IGTV? See other brands using it but not sure how you can embrace it? I’m here to help you, with four ways to use IGTV to grow your brand’s visibility with a new audience.
Like any form of social media you need to put strategic thought behind what you are doing.
Whilst IGTV may not be the right platform for you, but it’s definitely worth trying if you already produce content on your blog, social channels or emails.
You can keep it super simple, it costs nothing and if you are using Instagram on your phone, you already have everything you need to get started.
So you have all the equipment you need, now you need a plan of attack for getting the most from the content you share. These four tips will help with that…
Always Provide Value
You are an expert, in your brand, your services, your products. This is your time to shine. Share insights into your services, tips on how best to use your products, share industry wisdom and experiences. Do all of this with with a personal touch, speak to the camera, look at the viewers.
The point of IGTV is to give, give, give. Give viewers something more than what they are already getting from other channels.
Introduce Yourself
Might seem a little obvious, but whilst people may follow your brand, they more than likely don’t know about the people who make it tick.
Share with viewers who you are, what you do, why you do it and how you got there. You’d be amazed how interested people are in the people behind the brands.
Why don’t you try a Q&A? Post on your grid and give people the chance to ask you questions and then you can reply to them on an IGTV video.
Be Entertaining
Don’t take yourself too seriously, IGTV is a great relief from the more serious aspects of your brand online, it can be the lighthearted edge that shows another side of you and your brand.
It’s also a great way to ease yourself into being on camera. So focus on the extra elements of you and your business, things you are interested in, behind the scenes of the business or introducing the people in your business.
Add a little happiness and joy into peoples lives.
Repurpose
Got a great blog post that proved popular? Or an email with your best sellers in that boosted sales? Why not repurpose that written content into video content.
Top tips, how two guides, hacks, these are all fantastic video subjects, which can then be supported by a grid post, stories and other social content such as Facebook posts.
Let me know how you get on and don’t gorget I would love to see how you get on with your IGTV videos, be sure to leave your instagram links in the comments below!