Snapchat has been struggling to keep up with the mighty Instagram, however all that may have just changed.
Within the last 24 hours Snapchat have rolled out link adding properties to the platform, in a bid to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android thanks to an update today. I first saw this on TechCrunch and you can read the full article here.
Once you have snapped you photo, you will see down the right hand side of the screen under the scissors icon you will see the Paperclip icon, which allows you to attached a link to your snap that friends and followers can then click to open within Snapchat’s internal browser.
1. Take your photo 2. Click the paper clip icon 3. Add link
4. It shows you how the link looks 5. Paperclip icon has white background once link added 6. Snap then shows grey paper clip at the bottom once snap is live
Previously only ad campaigns and Discover content could include links, but now it's for everyone! Snapchat has made it clear that all links must abide by its terms of service, community guidelines and privacy policy. Snap will use its own automated trust and safety tools, as well as information from Google’s Safe Browsing service, to warn users about potential phishing scams, malware or other dangerous sites.
Here's hoping this move from Snapchat will push Instagram to roll out the link adding and swipe up option to everyone not just verified profiles!
Your move Instagram, your move!