New year, new social media strategy.
If an updated social strategy is on your 2023 agenda, and want to understand the key trends that you need to incorporate and keep an eye on, I have 5 of the best right here!
📱 EMBRACE TRENDS, BUT MAKE THEM YOUR OWN
It’s not enough to just ‘copy and paste’ viral trends any more, you need to add the unique traits that make your brand presence your own. So yes, utilise those trending TikTok sounds, recreate those dances, jump on those reaction/stitches, but make sure the voice you’re using is your own, and you’ve got YOUR audience in mind.
LATER GOOGLE 👋🏼
There’s been a huge increase in social media users heading to TikTok and Instagram for search instead of the usual search engines.
What does this mean for you? It means if you want your content to get discovered, optimising your posts with keywords is more important than ever.
Get started by making a list of keywords you’d like your brand to rank for and be sure to regularly create social content around them, adding them into the captions as well as the hashtags, along with any copy added to the video itself.
🐐 UGC IS THE G.O.A.T
You simply cannot have missed the influx of brands sharing UCG, user generated content, and the value of it shows no signs of diminishing, in fact a 2021 study revealed that 80% of consumers say UGC highly impacts their purchasing decisions.
Weaving UGC into your social content should be at the forefront of your social plans. If you’re struggling for UGC, you can hire a UCG content creator to do it for you.
These freelancers, focus on creating content that looks like customers content, but you control the narative more. A lot points to these types of creators filling a gap in the market, leading to an increase in micro creators who monetise their creative skills, without the need to post on their own channels.
LINKEDIN AIN’T OVER YET 💻
LinkedIn may be the grandparent of the social media platforms, but that’s not to say that you should be dismissing it, in fact, just like all social platforms, it’s about adjusting how you use it.
Within your business/brand, you have an expert, a voice of understanding, whatever your product or service. Utilise them, make them the face/spokesperson for the brand on LinkedIn.
Creating regular content that people can come to rely on, make the profile a go to place to add value to the brand.
There you have it, 5 ways to bring your social strategy into 2023 and make it work harder for you.
Let me know if you add any of these into your strategy and how they work out for you!