Instagram is now the second largest and fastest growing social platform, and has been since December 2014. There are distinct ways in which brands can successfully incorporate Instagram into marketing strategies.
Understanding Instagram Insights
Social media can do so much for businesses, but without analytics how can we know what does and does not work? Which, is why I was thrilled to hear the news that Instagram are preparing to launch a series of new tools for the businesses and brands using the platform, including tools for tracking the analytics around posts, hoorah!